Car hire name

Zest automobile local rental may be the new-name for Economy vehicle Hire, located in Dereham. Photo: SUPPLIED.

Archant

The UK’s biggest separate vehicle hire broker is wanting to increase its international reach after finishing a rebrand.

Zest Car Rental could be the new-name for Economy Car Hire, situated in Dereham. Now handling director Rory Sexton is looking to develop the organization’s 100, 000-strong client base by targeting more drivers in nations including Ireland, the united states, Australia and New Zealand.

He stated: “We have seen more interest due to the rebrand and brand-new website, but our future development will come from trying to get clients from other source areas. At the moment, 90% of your clients are based in the UK, but there is however a complete number of other markets we could utilize.”

The organization works together with more than 200 vehicle hire companies in 60 countries, and Mr Sexton stated a relocate to accepting currencies except that sterling could be a destination to foreign customers.

Zest Car Rental has also seen present changes in buyer reservation spots, he included.

“There have been modifications from a terrorism and safety viewpoint - Turkey and Egypt tend to be away, therefore the Mediterranean is within, ” he said.

The rebrand includes a unique internet site – – which is responsive for clients utilizing smart phones and tablets.

The business, established by Rory and Pam Sexton 16 years ago, was ranked top automobile hire broker by customer human anatomy Which? Travel for four many years operating, and uses 23 people at its base in Church Street, Dereham.

Last year it turned over £13m.

Mr Sexton stated he believed the business’s success had been down seriously to its open method and ensuring clients didn't fall foul associated with the concealed additional charges common to numerous car-hire organizations.

“Customers have been our priority. We’ve changed our title to Zest vehicle leasing to raised reflect our fresh, honest way of car employ. Team Zest consists of equivalent experienced and committed staff that will still drive the business enterprise ahead, ” he included.

Zest Car Rental is giving away £1m of no-cost vehicle journey to current consumers by offering each a £10 voucher towards their particular next scheduling.